The pandemic has changed the way people live, work, rest, shop and interact in society. These changes have a strong tendency to continue in the long term.

It is undeniable that we are living in a period of great acceleration in the use of technology, digitization and new ways of working.

Consumer-oriented companies need to be more agile to adapt to changes, and even anticipate these changes – with sustainability issues permeating all social relationships.

The balance of the global supply chain and new forms of distribution are the main challenges in this area of consumer goods and innovation is essential for creating solutions.